Impact 2022

2022 COMMUNITY
IMPACT REPORT

Covering the period from July 1, 2021 to June 30, 2022

Dear Friends,

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Stephen George, President, Louisville Public Media
Stephen George
President
Louisville Public Media

Inform. Inspire. Empower. Everyone.

MISSION

Louisville Public Media informs, inspires and empowers through independent news, music, education and experiences that reflect our diverse community.

VISION

We will be the trusted, independent voice for the curious and engaged citizens of our diverse community and beyond.

WHO WE ARE

Monthly Broadcast Listeners

311,500*

Unique Monthly Web Visitors

245,828

Monthly Stream Listeners

57,086

Social Media Followers

138,858

Monthly Podcast Downloads

64,249

LPM Hosted Events

10

States with LPM Members

46

Musical Instruments Donated

105

* This report was created in TAPSCAN using the following Radio information: LOUISVILLE; DEC20 (OCT-DEC); Metro; M-Su 5A-5A ; P 12+; Station Combos Used: *LPM = WFPK-FM,WFPL-FM,WUOL-FM; See Detailed Sourcing Page for Complete Details. Copyright © 2021 The Nielsen Company. All rights reserved.

Louisville Public Media WFPL

89.3 WFPL News Louisville is an independent, nonpartisan daily news outlet that reports on our city, state and region without fear or favor. We carry out fact-based reporting that’s free from political and corporate influence. We are Louisville’s NPR affiliate that produces and distributes daily journalism via broadcast, digital audio and online media.

Louisville Public Media WUOL

90.5 WUOL Classical Louisville gives life to our city’s cultural community. With 24/7 classical music and fine arts features, interviews and event listings, we offer a unique local connection. We champion area artists and cultural institutions, and we offer an escape from our raucous world with music that feeds the soul and expertise that illuminates the art.

Louisville Public Media WFPK

WFPK is our region’s award-winning hub for independent, adult alternative music and American gems like jazz and bluegrass. We introduce you to significant new music, connect you to Louisville’s best and play your long-time favorites for an eclectic mix that can’t be heard anywhere else.

Louisville Public Media KyCIR

The Kentucky Center for Investigative Reporting is a nonprofit, nonpartisan newsroom that produces investigative journalism that impacts you, your neighborhood and your Commonwealth. Our mission is to protect society’s most vulnerable citizens, expose wrongdoing in the public and private sectors, increase transparency in government and hold leaders accountable.

Louisville Public Media Ohio Valley ReSource

The Ohio Valley ReSource is a regional journalism collaborative reporting on economic and social change in Kentucky, Ohio and West Virginia. Seven public media outlets across the three states partner to form the ReSource to strengthen news coverage of the area’s most important issues, including the economy, energy, environment, food, health and infrastructure.

OUR IMPACT

“LPM is an invaluable resource for our community. From spotlighting local music, arts & culture, coverage of national news and newsworthy conversations, to diving deep into critical issues in our community – Louisville Public Media is my go-to source for just about everything.”

—Ann James

American Journalism Project Invests in Public Media

Louisville Public Media and WFAE were recipients of the first philanthropic investments in broadcast-focused public media from the American Journalism Project (AJP). This generous gift recognizes our dedication to local journalism, innovative approaches to programming and revenue strategies and a commitment to meeting the needs of diverse and traditionally underserved communities. With these funds, we are able to significantly bolster our operating capacity to expand the impact of our journalism and reach more of our community.

WFPL Newsroom Expansion

In January, WFPL announced the expansion of our newsroom, nearly doubling the number of local WFPL journalists on the ground, adding crucial editorial support and creating the City Team to cover four new local beats. Growing the newsroom enables us to better fulfill our mission to deliver local, civic news at a time when more people are turning to LPM seeking trustworthy sources of news and information to help them understand a chaotic and uncertain world.

Kiana Del and Colleen Phelps Join WUOL

WUOL expanded our staff and welcomed Kiana Del as Engagement Manager for Music Education and Colleen Phelps as Music Director. Del maintained and expanded many of our education and outreach efforts throughout the shutdown caused by the coronavirus with programs like “The Music Box” podcast and Instrumental Partners, while Phelps curated and cultivated original playlists for WUOL listeners in celebration of International Women’s Day, AAPI Month, and other significant events.

AWARDS

“Thank you for reporting that digs deep. Truth matters. Truth matters. Truth matters. Especially in the era of gaslighting we’re living through today. “

—Meaghan Thomas

91.9 WFPK

Best Place For Free Entertainment

WFPK Waterfront Wednesday at Waterfront Park was recognized as the “Best Place for Free Entertainment” in the 2021 LEO Readers’ Choice Awards.

LPM Podcasts

Best Local Podcast

Strange Fruit was awarded first place in the 2021 LEO Readers’ Choice Awards.

89.3 WFPL

Edward R. Murrow Award

The Edward R. Murrow Awards honor outstanding achievements in electronic journalism.

Public Media Journalists Association Awards

The awards recognize the best work in public media journalism from across the country.

Kentucky Broadcasters’ Association Impact Broadcast Awards

  • 1st Place, Best Talk Show: In Conversation

Green Eyeshade Awards

The awards honor the best online, radio, print and television journalism in the southeastern United States.

Investigative Reporters & Editors Awards

The country’s top investigative journalism association honors the best work in the nation.

Society of Professional Journalists Louisville Chapter Awards

Visionary Voice Award

The National Sexual Violence resource Center award recognizes the creativity and hard work of individuals around the country who have demonstrated outstanding work to end sexual violence.

Education Writers Association Awards

These national awards for education reporting advance education journalism by recognizing the field’s very best efforts.

FINANCIAL REPORT

Fiscal Year: July 1, 2020 – June 30, 2021

“Thanks for being so committed to bringing diversity to the airwaves and acknowledging the contributions of people of color to the world of classical music. It certainly something we need more of!”

—Rosemary Sims

REVENUE

  • Members
  • Business Sponsors
  • Grants
  • Federal Funding
  • Other

EXPENSES

  • Programming & Operations
  • Fundraising
  • Management & Administration

Total Revenue: $8,889,498

Total Expenses: $5,985,017

Ending Net Assets: $9,788,462

*Revenue includes one-time funding related to LPM’s three-year newsroom expansion campaign as well as funding provided through federal COVID-19 relief. LPM projects are funded based on multi-year cycles, which means we sometimes show large annual gains and losses even while annual operating funding remains steady.

MEMBERS

  • Total Members
  • Sustainers

BOARD OF DIRECTORS

Fiscal Year: July 1, 2020 – June 30, 2021

“I am truly proud to belong to a city with such a positive, powerful, local radio station. I was especially grateful for your weekly Mental Health Days earlier this year. Thank you for helping to end the stigma of mental illness and for your never-ending support of this community all-around.”

—Savannah Stagg

Tyler N. Allen
Ellen Call
Eric Carrig, Immediate Past Chair
Ann Coffey
José Neil Donis
Linda Ewald
José Gaztambide
Ankur Gopal

Dexter Horne
Nat Irvin II
John La Barbera
Heather McHold
Holly Weyler McKnight
Susan Moss
Cedric Powell

Alan Rosenberg
Keith Runyon
Abby Shue, Secretary/Treasurer
Andrew J. Simon
Wendy Sirchio, Chair
Terry Tolan
Marita Willis

COMMUNITY ADVISORY BOARD

“Thank you for keeping us informed, involved, and entertained. We will never forget the times and tunes we’ve shared and continue to share with Louisville Public Media. You are like family and you’ve enriched both our lives and our city.”

—Bjorn & Debbie Stengel

Marie Dever, Chair
Kenisha Thompson, Vice Chair
P. Kimé Lê, Secretary
Jose Aponte
Mac Brown
Kate Caufield
Bill Coleman
Marcelline Coots

Yodit Dori
J.J. Duling
Scott Estes
Yalonda Green
Eric Gurevich
Beth Howard
Edgardo Mansilla
Mazen Masri

Donna Peak
Kayla Phelps
Todd Read
Alex Simon
Natalie Stelzer
Melanie Veneracion-Parker
Laura Warren
LaToya Whitlock

STAFF

“You’ve all been a constant companion to me and thousands of others through a full year of House Arrest for Humanity, and your contagious enthusiasm for the music you play has never flagged. You guys are the Emerald City in a vast, algorithm-programmed radio wasteland, and I thank you for being a smart, enjoyable and engaging alternative to corporate schlock!”

—Hal Stucker, Brooklyn

Ashleé Clark, Vice President of Digital
Stephen George, President & General Manager
Ellen Oost, Vice President of Development & Marketing

Gray Smith, Vice President of Corporate Support
Charles Spivey, Vice President of Operations & Technology
Dennis Stovall, Vice President of Finance

Graham Ambrose, Investigative Reporter
Ryland Barton, Capitol Bureau Chief
Jared Bennett, Investigative Reporter
Suhail Bhat, Data Journalist
John Boyle, Health/Southern Indiana Reporter
Bill Burton, Morning Edition Host
Jess Clark, Education & Learning Reporter
Jasmine Demers, Investigative Reporter
R.G. Dunlop, Investigative Reporter
Michael Edgerly, Managing Editor
Amina Elahi, City Editor
Laura Ellis, Director of Podcasts & Special Projects
Sally Evans, Host
Bec Feldhaus Adams, News Director
Ron Fisher, Host

Jonese Franklin, Program Director & All Things Considered Host
Kate Howard, KyCIR Managing Editor
Rick Howlett, Midday Talk Host
Michelle Tyrene Johnson, Associate Producer
Breya Jones, Breaking News Reporter
Yasmine Jumaa, Race & Equity Reporter
Eleanor Klibanoff, Investigative Reporter
Erica Peterson, Director of News & Programming
Rip Rinehart, Host
Roberto Roldan, City Politics & Government Reporter
Clare Roth, News Editor
Jacob Ryan, Investigative Reporter
Ryan Van Velzer, Energy & Environment Reporter
Stephanie Wolf, Arts Reporter
Jeff Young, OVR Managing Editor

Tara Anderson, Producer of The Music Box
Alan Brandt, Senior Announcer
Kiana Del, Engagement Manager for Music Education
Jill Fox, Host

Daniel Gilliam, Director of Radio, Program Director & Host
Faith Murphy, Host of The Music Box
Colleen Phelps, Music Director & Host

Stacy Owen, Program Director
Kyle Meredith, Music Director
Laura Shine, Assistant Program Director
Matt Anthony
Aaron Bibelhauser
Big Howell & Possum
Mel Fisher
Benny Harris
JPB & JP Source
Otis Junior

Duke Meyer
Bob Mitchell
Nightvisions (Alex Bell, Aaron Chadwell & Sam Sneed)
Danny O’Bryan
Sheryl Rouse
Sir Microcosm (Dave Givan)
Dick Sisto
John Timmons
Woodrow on the Radio
Michael Young

Debbie Clauson, Account Specialist
Lia J. Murphy, People Operations Manager

J. Tyler Franklin, Visual Media Producer
Robert Johnson, Producer
Eric Matthews, Broadcast Production Technician

Kojin Tashiro, Associate Producer
Russell Wells, Technical Operations Manager
Brad Yost, Producer

Rachel Firkins, Membership & Volunteer Coordinator
Dexter Horne, Development Associate
Briana Kinkead, Sustainer Membership Coordinator

Kirsten Pfalzgraf, Director of Engagement
Rachel Raphael, Engagement Coordinator
Kelly Wilkinson, Membership Director

Randy Cook, Jr., Corporate Sponsorship Representative
Mindy Fulner, Designer
Jennifer Goodman, Traffic Manager
John Grantz, Senior Corporate Marketing Representative

Tracy Karem, Corporate Marketing Representative
Bryan McFarland, KPRN Corporate Marketing Representative
Scott Stephens, Corporate Marketing Representative

2020 SUPPORTERS

Fiscal Year: July 1, 2020 – June 30, 2021

“We started listening to your live stream last year during the first month of lock down and now cannot live without the calm and peace of classical music in our home. We love how you are showcasing more diverse artists and composers. We learn something new every time we tune in.”

—Sarah Strapp & Philip Dennison

Members

13,537

Foundations

102

Business Sponsors

237

Partners

20

The vast majority of our funding comes from the local community. See below for a list of partners and business sponsors who made our work possible last year. Special thanks to the local, regional and national foundations who support Louisville Public Media, and especially to the 14,000 members who invest in our success each year.

Actors Theatre of Louisville
Al Día en América
Commonwealth Theatre Company
Community Foundation of Louisville
Consequence of Sound
Fund for the Arts
Kentucky Humane Society
Kentucky Performing Arts
Kentucky Shakespeare
Leadership Louisville

Louisville City FC
Louisville Orchestra
Louisville Story Program
Mental Health Lou
StageOne
The Moth
The Pete Foundation
Waterfront Park
World Affairs Council of Kentucky and Indiana
Young Professionals Association of Louisville (YPAL)

A.N. Roth
AARP
Actors Theatre Direct
Air Pollution Control District
Antiques at Distillery Commons
Archdiocese of Louisville
Baptist Health
Bargain Supply Co.
Baxter’s Corner
BC Plumbing
Beards & Beers
Belle Of Louisville
Bernheim Forest
Bill Stout Properties
Bliss Home Furniture
Bluegrass Music Hall of Fame & Museum
Bridgehaven Mental Health Services
Broadway Baptist Church
Brown Forman Community Relations
Brownsboro Dermatology
Bulleit Distilling Co
Bullitt County Library
Bunbury Theatre
C.A.S.A. of the River Region
Capacity Care
Carmichael’s Bookstore
Carnegie Center for Art & History
Catholic Charities
Cave Hill Cemetery
Cave Hill Heritage Foundation
CBD Hemp Oil KY
Center for Gifted Studies
Center for Neighborhoods
Center for Women and Families
Central Bank
Centre College
Centric Consulting
Charlene Satori Janitorial Services
Christ Church United Methodist
Churchill Downs
Clark Memorial Health
Clean Slate Junk Removal
Comcast Cable/Xfinity
Come Back Inn
Commonwealth Theatre
Community Foundation
Cornbread Hemp
Cox’s Smokers Outlet & Spirit Shoppe
Cullinan Associates
Cultivating Connections
Cunningham Door & Window
Dairy Kastle
Dare to Care Food Bank
Dawn Landes
Diageo
Diane and Pete Kirven, Realtors
DMLO
Dragon King’s Daughter
Drepung Gomang Center
DWP
Earth & Spirit Center
East & Westbrook Construction
El Mundo
Energage
Eye Care Institute
Family Health Centers
Farm to Fork
Fat Lamb
Fifth Third Bank
Filson Historical Society
Flying Locksmiths
Food Literacy Project
Foxhollow Farms
Frazier History Museum
GE Appliances
Goodwill Industries of Kentucky
Grace Hopkins Ruml Children’s Fund
Green B.E.A.N. Delivery
Habitat Restore

Harvest
Headliner’s Music Hall
Heartsong Memory Care
Heine Brothers Coffee
Henderson Music Company
Hermitage Farm ITC
Highland Baptist Church
Highland Commerce Guild
Highland Community Ministries
Hosparus Health
Isenberg Spray Foam
Jefferson County Public Schools
Jeffersonville Township Public Library
Jenkins Plumbing Services
Jewish Community Center
Joey On-Demand Delivery
Just Creations
KAIRE
Ken Comb’s Running Store
Kentucky Author Forum
Kentucky Cabinet for Health & Family Services
Kentucky Community and Technical Colleges
Kentucky Country Day
Kentucky Derby Museum
Kentucky Fish & Wildlife Resources
Kentucky History Center/Historical Society
Kentucky Humanities
Kentucky Lottery Corp.
Kentucky Mental Health Care
Kentucky Museum of Art & Craft
Kentucky Nurses Association
Kentucky Refugee Ministries
Kentucky Restaurant Association
Kentucky Science Center
Kentucky Select Properties
Kentucky Shakespeare
Kiel Thomson Company
Kindred Healthcare
Klausing Group
Kosair Charities
Kroger
KY Chamber of Commerce
KY Dept. of Travel & Tourism
KY ElderLaw
Ky Opera
KY Organ Donor Affiliates
KY State Board of Elections
Landline Presents
Leadership Louisville Center
Leukemia & Lymphoma Society
LG&E and KU Services Co.
Library Foundation
Limbwalker Tree Service
Locust Grove
Logan Street Market
Look Alive
Louisville ADHD
Louisville City Football Club
Louisville Classical Academy
Louisville Community Grocery
Louisville Folk School
Louisville Independent Business Alliance
Louisville Metro Public Health & Wellness
Louisville Orchestra
Louisville Palace
Louisville Parks Foundation
Louisville Presbyterian Theological Seminary
Louisville Salt Cave
Louisville Youth Orchestra
LubriSyn
Marshall Family Foundation
Masterson’s Catering
Media Events
MEMI
Mercury Ballroom
Merkley-Kendrick Jewelers
Merridian Home Furnishing
Metro Office of Mayor Events
Metropolitan Housing Coalition

Miller’s Fancy Bath & Kitchen
Mission Data
Mountjoy Chilton Medley
Muhammad Ali Center
Music-Go-Round
Neil Huffman Subaru
Next First Insurance Agency, Inc
NOIR Black Chamber of Commerce
Office of Jefferson County Property Valuation
Oldham County Historical Center
Olmsted Parks Conservancy
Organic Association of KY
OrthoRegenerative Institute
Oxmoor Farms
Pandora Productions
Passport Health Plan
PeteFest
Pinch Spice Market
PNC Foundation
Podchaser
Portage House
Production Simple
PsychBC
Rabbouni Catholic Community
Racing Louisville FC
Railbird Festival
Rainbow Blossom
Rankings.io
Reach Evaluation
Republic Bank
River City Distributing Miller
Rivercity Drumbeat Documentary
Sacred Heart Academy
Sarino
Sassy Fox
Sister Dragonfly
Spalding University
Speed Art Musuem
St. Francis School
St. Matthews Episcopal Church
St. Meinrad
St. Vincent de Paul
St. Xavier High School
Stage One
Stites and Harbison
Suntime Pools West
The Door Store
The Irish Rover
The Kentucky Center
The Louisville Ballet
The Louisville Zoo
TMS Therapy of Louisville
Trees Louisville
Trinity High School
Twinbrook Assisted Living Apt
Two Men & A Truck
U of L Anne Braden Institute for Social Justice
U of L Community Relations
U of L Health
U of L Interdisciplinary Studies
UK College of Arts & Sciences
Underpinnings Lingerie
University of Louisville
Via Studio
Virginia Chance School
Volunteers of America
Walden School
Waldorf School of Lou.
Wallitsch Garden Center
Waterfront Botanical Gardens
Watrous Assoc, Architects
WeatherCheck
Wellspring
Wilson & Muir Bank & Trust
Wiltshire Pantry
Work the Metal
Yew Dell Gardens
Yudofsky Furs
Zanzabar

THANK YOU

You make Louisville Public Media possible.
Thank you for helping to strengthen our community by supporting public media.

Louisville Public Media WFPL
Louisville Public Media WUOL
Louisville Public Media WFPK
Louisville Public Media KyCIR
Louisville Public Media Ohio Valley ReSource
Donate Now

You depend on our nonprofit newsroom and our independent music stations every day, and we depend on support from you. Invest in another year of high-quality public media with a donation today.